✨ The Enchantment Lab

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Exploring the Magical Edges of Technology, Story, and Human Experience

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The Enchantment Lab is a creative research studio founded by Emmy Award–winning artist-engineer and assistant professor Dan Novy (NovySan). From the depths of the ocean to the expanse of outer space, from the inner landscapes of perception to the hidden patterns of data, our work treats exploration as both method and mission.

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We build speculative tools, immersive interfaces, synthetic hallucinations, and story-driven prototypes that blur the boundary between science and sorcery. We collaborate with NASA, NOAA, JPL, and the Analog Astronaut Foundation. We create interfaces that feel like dreams and datasets that feel like myths.

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Core Themes

• Immersive Storytelling & Narrative Interface Design

• Space Analog Missions & Simulation

• Deep-Ocean Exploration Technologies

• Data Visualization & Physicalization

• Programmable Synthetic Hallucinations

• Magic, Ritual, & Embodied Computing